MAHLE: What made you decide to add MAHLE turbochargers to your product range seven years ago?
Dimitris: The idea came about because most new cars are equipped with turbochargers, and there was suddenly a surge in demand in Greece. But it couldn’t be covered because at first there were hardly any turbo specialists in the Greek market. And those few companies were located in and around Athens. As Athens is a long way away from us in Thessaloníki, we decided to launch the turbocharger business in our region.
MAHLE: How did you get started?
Dimitris: We bought a couple of turbochargers, went to a lot of seminars, and did some market analysis into which models we needed. Mr. Andreadis and I learned about everything ourselves and did all our own research. I read every book there was on turbochargers—in several languages!—and watched videos. I also went to workshops that had already worked with turbochargers and asked about the types of damage they had seen as well as about their experiences. That’s how I became a turbo specialist.
MAHLE: And what sets you apart as a turbo specialist?
Dimitris: Our unique customer service. When a workshop calls me and wants to buy a turbocharger, I tell them how to do the assembly or maintenance so that they don’t have any complaints. If there is a complaint, I try to work out what the problem is. In 99 percent of cases, complaints don’t result from a defective turbocharger but arise because the mechanic didn’t do everything right during assembly or if something is wrong with the surrounding parts. I’m the only one in Greece who supports and advises customers this way. And if a workshop doesn’t have any problems with the turbocharger and doesn’t receive any complaints, they’re happy and come back to Andreadis. And that’s our goal. Of course, another important factor is that we offer high-quality products right from the very start.
MAHLE: And that’s why you chose turbochargers from MAHLE, right?
Dimitris: Exactly. MAHLE is the number one when it comes to quality. We were always very satisfied and had positive experiences with MAHLE’s engine parts, so we asked MAHLE about their turbochargers too. At the time, this was a new business area for MAHLE as well. We produced the first turbochargers together, and we’ve since matured alongside each other. Of course, we have other suppliers, but MAHLE is our number one.
MAHLE: Why is that? What do you value most about MAHLE as a partner?
Dimitris: I appreciate the strong cooperation we have with the MAHLE employees. They’re open to new ideas and always fulfill my demands as a customer. When it came to turbochargers, we also chose MAHLE because no other company in Greece offered this brand. This is our USP. The whole of Greece knows: “You can only get MAHLE turbochargers at Andreadis.” And that has been very well received too. So we successfully entered this new market as a new turbocharger supplier with a brand that was new for Greece.