ALL CHANGES AT A GLANCE:
- Colour changes: To strengthen our corporate color "blue" and the MAHLE umbrella brand, we harmonize all packaging:
- All of our products of the MAHLE sales brand will be displayed in blue in the future—also engine parts (formerly red).
- Also the products of the sales brand BEHR will be displayed in blue (formerly orange).
- Exception: KNECHT FILTER will still be displayed in orange packaging.
- Bold, full-surface colors for a strong impact at a distance
- Additional supporting illustrations and reader-friendly position of product description
- Only the essential information is displayed
HOWEVER, THE LABELS WILL REMAIN UNCHANGED TO GUARANTEE THE SAME HIGH LEVEL OF SECURITY.
>> All information at a glance you can download here as PDF file: new packaging flyer. [PDF; 250 KB]