simple, clear, compact

When there’s quality inside, you should be able to tell right away from the outside: that’s why MAHLE Aftermarket products will come in newly designed packaging since beginning 2019—simple, clear, compact.

Bold colors, concise information, and a clear design will facilitate handling in trade and workshops. We haven’t changed the labels—the high level of security remains the same.

 

WHY A NEW PACKAGING DESIGN?

  • Strengthen the MAHLE brand by remaining all subbrands
  • Modern and clear layout
  • Simplification of your daily work due to simpler handling

Please note that there may still be overlaps between the two packaging designs in the transition phase. In both you find the proven MAHLE quality.

How you benefit from the new packaging:

Simple. Clear. Compact.

  • All the relevant details at a glance
  • Easy identification in the warehouse
  • Easy handling

ALL CHANGES AT A GLANCE:

  • Colour changes: To strengthen our corporate color "blue" and the MAHLE umbrella brand, we harmonize all packaging:
  • All of our products of the MAHLE sales brand will be displayed in blue in the future—also engine parts (formerly red).
  • Also the products of the sales brand BEHR will be displayed in blue (formerly orange).
  • Exception: KNECHT FILTER will still be displayed in orange packaging.

  • Bold, full-surface colors for a strong impact at a distance
  • Additional supporting illustrations and reader-friendly position of product description
  • Only the essential information is displayed

HOWEVER, THE LABELS WILL REMAIN UNCHANGED TO GUARANTEE THE SAME HIGH LEVEL OF SECURITY.

>> All information at a glance you can download here as PDF file: new packaging flyer. [PDF; 250 KB]

THESE BRANDS ARE PART OF THE MAHLE FAMILY:

MAHLE Aftermarket unites seven strong, international brands that are synonymous with innovation and uncompromising quality. Aside from the umbrella brand MAHLE, these include successful companies such as BEHR, CLEVITE, IZUMI, METAL LEVE, and KNECHT FILTERS. BRAIN BEE, newly integrated into the MAHLE brand family in 2018, is the expert in workshop equipment and diagnostics.

MAHLE stands for spare parts in original equipment quality along the entire powertrain, covering engine components, turbochargers, filters, engine cooling and air conditioning, starter motors and alternators, workshop equipment and diagnostics as well as e-mobility and electronics, and spare parts for classic vehicles – throughout the world.

BEHR is the global expert in thermal management and stands for innovative solutions in vehicle air conditioning and engine cooling.

KNECHT FILTER is the European filtration specialist—a renowned brand with a strong customer commitment that has been part of the MAHLE brand family for decades.

BRAIN BEE is a part of the MAHLE family since 2018 and our expert for workshop equipment and diagnostics for Europe, Middle East, Africa, South America and Asia.

CLEVITE is one of the most tradition-steeped brands for engine components in U.S. commercial vehicle, construction, and agricultural machinery applications.

IZUMI is the brand for Japanese commercial vehicle and off-road applications.

METAL LEVE stands for MAHLE’s high-quality product portfolio and outstanding service in South America.

>> All information you can find in this brochure as PDF download. [PDF; 1491 KB]

MAHLE ORIGINAL IS BECOMING MAHLE:

If it says MAHLE on the outside, it’s got the original on the inside. That’s why, beginning in 2019, our global sales brand will become simply MAHLE.

>> All information you can download with this flyer as PDF: brand strategy flyer. [PDF; 872 KB]

HOW TO RECOGNIZE CHEAP COPIES:

  • Heavily discounted price
  • Questionable advertising material
  • Inadequate or missing technical information
  • Discrepancies in the packaging (material, design, size, print)
  • Dubious merchant ratings on online platforms
  • Incorrect brand names or logos
  • Incomplete security label on packaging for engine components and thermostats
  • Defects in product material or workmanship
  • Damaged security strip

OUR TIP: Only buy from reputable dealers, and check any supposedly cheap deals very carefully.

Do you have any questions about product or brand piracy?
Write to us: original@mahle.com

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